Unveiling the Legends’ Attire: The Evolution of Indian Cricket Team’s Jersey Sponsors, ISC to Adidas”

Throughout its history, the Indian cricket team has received unwavering support from various companies. These companies have played a crucial role in enhancing the team’s popularity and success by providing them with top-quality clothing and equipment. Let’s delve into the contributions of some of these esteemed sponsors

Evolution of the Indian Cricket Jersey Over the Years                                                                                                                Image Source: Reddit

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Adidas (June 2023-March 2028): Starting from June 2023, Adidas became the sponsor for the team’s clothing. They signed a five-year agreement with the team, providing them with top-quality kits until March 2028.

BYJU’S (2019-Present): Since 2019, BYJU’S, an education technology company, has been the title sponsor for the team’s jerseys. Their goal is to promote education and learning among young people.

 

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Kewal Kiran Clothing Limited (KKCL) and Killer Jeans (January-May 2023): From January to May 2023, KKCL and Killer Jeans sponsored the team’s clothing. They provided stylish and fashionable clothes for the players.

 

 

ISC (1992): In the year 1992, ISC took on the mantle of being the official clothing sponsor for the Indian cricket team during the Cricket World Cup. Their unwavering dedication ensured that the players were outfitted in impeccable attire throughout the tournament.

ISC International Sports Co.

 

ASICS (1999): Following the conclusion of the 1999 World Cup, ASICS emerged as the team’s clothing sponsor, bringing a fresh wave of innovation. By equipping the players with contemporary garments and footwear, ASICS enabled them to elevate their performance to new heights.

 

Nike (2006-2020): From 2006 to 2020, Nike held the esteemed position of being the team’s clothing supplier. Their unwavering support extended to providing the team with jerseys and a wide range of gear. Demonstrating their commitment to Indian cricket, Nike renewed their contract with the team in 2011 and 2016, forging a lasting partnership.

 

MPL Sports Apparel & Accessories (2020-2023): After Nike, MPL Sports took over as the clothing manufacturer for the team. They have been making new and unique jerseys for the players until December 2023.

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Apart from clothing sponsors, there have been other companies that have sponsored the team’s jerseys:

 

ITC Limited (Wills & ITC Hotels) (1993-2001): ITC Limited sponsored the team’s shirts from 1993 to 2001. Their brands, Wills and ITC Hotels, added a touch of elegance to the team’s attire.

 

Sahara (2001-2013): From 2001 to 2013, Sahara sponsored the team’s jerseys. Sahara is a big business conglomerate, and their sponsorship added a sense of luxury to the team’s clothing. This was also a successful period for Indian cricket, including winning the 2011 World Cup.

Sahara India Parivar.
Image Source: Quora

 

Star India (2014-2017): From 2014 to 2017, Star India sponsored the team’s jerseys. Star India is a media company, and their sponsorship highlighted the connection between cricket and television.

 

OPPO (2017-2019): OPPO, a smartphone manufacturer, sponsored the team’s jerseys from 2017 to 2019. This partnership showed the growing influence of mobile devices in sports.

 

These companies have played a significant role in supporting the Indian cricket team over the years. Their sponsorships have not only provided financial support but also helped promote cricket in India. As the team continues to strive for success, it will be interesting to see how future endorsements shape their identity and inspire their pursuit of glory.

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